An unopened copy of Super Mario Bros. set a world record for a certified video game when it sold for $100,150. A group of collectors joined forces Feb. 6 to purchase the game, including some of the biggest names in video games and collectibles as a whole. The buyers include Jim Halperin, Founder and Co-Chairman of Heritage Auctions of Dallas, Texas; Zac Gieg, owner of Just Press Play Video Games in Lancaster, Pennsylvania, and Rich Lecce, renowned coin dealer, pioneering video game collector, and owner of Robert B. Lecce Numismatist Inc of Boca Raton, Florida.
Of all the sealed copies of Super Mario Bros., this is the only known “sticker sealed” copy that survived from the 1985 and 1986 test launch of the NES in New York and L.A. It was Wata-certified with a Near Mint grade of 9.4 and a “Seal Rating” of A++.